⌘ K

Thursday, July 16

Morning, Mara.
Here’s the pulse.

Net revenue

$742,860
+12.6%vs. previous period

Orders shipped

27,419
+7.2%across 4 warehouses

On-time fulfillment

93.2%
+2.4%goal: 95.0%

Active customers

4,906
+4.8%142 newly acquired

Performance

Revenue velocity

ActualTarget
$742,860Tracking 6.8% above target

Mix

Revenue by channel

4channels
Direct$312.4K42%
Wholesale$208.0K28%
Marketplace$141.1K19%
Retail$81.4K11%

Catalog

Top product performance

ProductUnits soldRevenueTrendStock level
Field Pack 28LFP-028-SLT
1,842$128,940+18.2%
62%
Transit ShellTS-104-MOS
1,376$112,832+12.7%
41%
Basecamp QuiltBQ-072-GLD
982$96,236+8.4%
78%
Ridgeline FlaskRF-020-CLR
2,118$74,130-3.1%
24%

Distribution

Sales by region

Live

Daily signal

Wholesale demand is moving west.

Pacific Northwest orders rose 21% this week, led by the Transit Shell. Rebalance 180 units from Northeast inventory to protect next week’s service level.